Each of our websites which link to this Interest-Based Advertising Policy allows third parties to collect certain information about you during your visit to the website for analytics purposes, which helps us operate, maintain, refine and personalize the website.
What are our policies regarding online interest-based advertising?
In providing interest-based ads, we follow the Self-Regulatory Principles for Online Behavioral Advertising of the Digital Advertising Alliance ("DAA"). More information about these principles can be found here.
Banfield advertisements placed online using interest-based data collected from your computer or device are expected to be marked with the Advertising Option Icon or the words "Ad Choices" to help consumers understand how their data is being collected and used and to provide choices for consumers who want more control. The Icon looks like this:
By clicking on the Icon or "Ad Choices" when it appears, you can review information (and follow information) regarding online interest-based advertisements, including who is collecting and using information from your computer or device, how you can opt-out from receiving such advertisements, and more.
How do we serve advertisements through online interest-based advertising?
With the help of third party advertisers or ad networks, at times we display ads both on our network of owned and operated or affiliated websites and on the websites of unaffiliated third parties. When you visit one of our websites or view ads that we serve elsewhere online, you may see different kinds of ads, such as text ads next to search results or video ads on web pages. Sometimes, these ads are based on the content of the pages on which they appear (i.e., contextual advertising). Other times, these ads are generated by matching the particular ad to your interests as inferred from your online activities that have been collected over time. With interest-based advertising, the goal is to show you ads that are most relevant to you.
To do this, we rely on third parties to use technologies such as cookies and web beacons to collect information about your interaction with our websites and other third party websites. This type of information generally does not identify you personally and, typically, it is aggregated with other data to create segments – groups of users and certain general interest categories that we have inferred based on a variety of factors (for example, “sports fan”). We and our third party advertising partners use this information to paint a more accurate picture of the interests of the audiences with which we interact – including you – so that our ads are more relevant to those interests. Click here for more information about our use of these types of "cookie" and other similar technologies.
Why would you want to receive interest-based ads?
Consumers like to receive interest-based ads for many different reasons. Interest-based ads are helpful because they are more tailored to your particular interests. For example, cat owners may see more ads for cat food and fewer ads for dog grooming services. Interest-based ads also are more likely to help you discover new products and services that are actually relevant to you and your interests. For example, dog owners may see an ad about the latest dog-grooming products, whereas cat owners might be more likely to see an ad for the latest feline hairball solution. In short, receiving interest-based ads can help improve your access to new products, services and features that are most relevant to you. You also will not see the same ads over and over from us because the number of times you see a particular interest-based ad is limited. By opting-out of interest-based ads, you lose all of these benefits.
How can you opt-out of receiving interest-based ads from us?
If you do not want us to show you interest-based ads or if you want more information about the third parties whom we allow to collect information about your interaction with this website, click here and follow the instructions if you choose to opt-out. Please note, however, that even if you choose to opt-out, you may still see contextual advertising from us, meaning you may still see personalized product recommendations and other similar features on this website. You may also still see ads provided by us on other third party websites; they just will not be based on your particular interests.
You can also generally opt-out of receiving interest-based ads from third party advertisers who are members of the Network Advertising Initiative ("NAI") or who follow the DAA Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt-out pages on the NAI website and DAA website.
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